Your Winning Social Media Account (Cont.)

In the last blog post, we discussed tips for turning your social media profiles into a winning marketing tool. The main point we emphasized is that before you start engaging your potential customers, you need to ensure that your profiles look presentable and professional.

Now that you have done that, you must be burning to start posting. But before you do so, let’s delve a little deeper into strategy. It’s important to understand how you should go about posting and what should be top of mind for every post you make. Otherwise, you’ll be posting without any direction, which could result in wastage of time and effort.

Below are some factors to keep top of mind before you start posting:

1. Do not share your content unless it is interesting

Bland and uninteresting content will turn your readers away. Just as great content is king for blogs, this is the case for social media platforms as well.

Useful and relevant content will get more likes, retweets and shares. It will also attract more visitors to your blog or website. Most importantly, it will encourage customers to respond to your ‘call-to-action’ by either clicking, subscribing or buying, hence give you more conversions.

Great content varies based on the target audience. Older professional audiences will probably appreciate statistics and white papers, while younger audiences will probably appreciate short-form written content with graphics. If your audience is looking for ‘how-to’ articles, they’ll probably prefer video content because it’s easier to do demos on video than with still images or with written content.

2. Post as many times as possible, but don’t go overboard with your posting.

Yes, it’s important to maintain a social presence in order to remain top of mind of your visitors. But too much posting can also work against you.
The number of times you post per day will depend on the platform you are posting on.

Several studies have been conducted about this. In summary, you should probably start with the below schedule:

  • Facebook: you can post many times to your personal page but limit posting to Facebook business pages to a maximum of 2 times per day.
  • Twitter: At least tweet 4 to 5 times a day to get more exposure.
  • LinkedIn: Limit your posts to 5 a week, maybe less.
  • Google+: You can post daily but limit your number of daily posts.
  • Pinterest: Post a few times a day.

3. Always follow back on your posts

This is very important, otherwise, all that effort you’ve put in coming up with a strategy and creating content will be wasted. If your visitors miss you, they’ll go to other profiles that are in your niche. Remember:

  • Post your content promptly and regularly.
  • If anyone leaves a comment, respond regardless of whether it’s negative or positive.
  • If someone follows your profile, follow them back.

4. Follow the rules set by social media platforms

All social media networks have rules of what you can do and can’t do. These rules are designed to keep away spammers. For instance, twitter limits the number of follows per day. Google+ also limits how many people you can add or delete from your circles.

So, to succeed and get a good number of followers, you’ll have to be patient and play by the rules.

If you break the rules, this could lead to your account being suspended.

Some people engage in practices such as buying followers, paying people to leave comments or buying tweets. Even if you succeed in using these methods, you have to ask yourself whether the results are genuine and if they’ll benefit you in the long run.

If you want to become an authority, you have to be willing to put in a good amount of honest work.


These few tips are very simple but extremely useful to any beginner. As mentioned in this post and the previous post, your focus as you get started on your social media marketing journey should begin with:
Proper set up of your profiles and engagement with the right niches.
Making a conscious effort in using your profiles in the right way.
As long as you remember this, you’re now ready to learn the types of content that will leave a mark, make your profiles popular and turn your profile into an authority.

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